www.zxrworld.co.uk

RedexRobB wrote:Ive added a poll for you Drew, easier for people to cast a vote then.

Cheers matey (free set for you ) didn't know you could do that ,doh!

For me, number 2 i think is the smartest out of the three choices.

Let's start from the beginning. A logotype (e.g. not symbol) should be clear to read yet distinctive. Go grab your favourite glossy magazine and look at the logotypes of all multinational companies. They're all very plain (Porsche, Shell, Renault, Microsoft, Oracle, Mercedes-Benz, etc, etc, etc). They will work in black/white print, they will work printed on a pencil, and on the side of a jumbojet. There's usually something in them that distinguishes them from "normal" type. (look at the "os"-combo of Microsoft's logo, the a-in Vodafone, o in Mobil etc)
If you ask an advertising agency to come up with a logo, you will get a logo in a huge variety of "formats", some b/w, some negative, some in colour, some in 2-colours etc. The point is, that the same logo will be used in a variety of locations, and as such might need minimal tweaking in between (for example a negative (black background) logotype might have a narrower typeface than a positive (white background))
But I'm digressing...
Your logo should be easy to read. For example, if you make 9 logos, put them on a table and quickly ask people which one they "see" first or can read first.
If we want to start out with your current ones, let's take the typeface from number 2), and get rid of the "metal" surface, or at least use the one in number 3). Also, cut down on the shadows. Basically, shadows, textures etc shouldn't be part of the logotype - it's OK to "enhance" with such things in certain situations, but usually shadows and textures come across very badly in print. Less is more.
Also, get a "real" web address, it's not that expensive, and even if you just put it to redirect to your currernt site, it'll look a lot more professional.
Once it's plain enough, you should pay attention to the spacing between the letters. For example, my eyes say that, in number 2), the U should be a bit closer to the n, otherwise it looks slightly "separated". The t also looks a bit disconnected.
Also, don't take criticism as some personal attack on you. When doing logos, one is usually very emotionally involved, and good comments tend to get lost. On top of this, keep at it. Don't let things get you down.
Finally, do add a dash of your personality into it; don't go too sterile (like the Orange logo, for example).
Good luck!

Scott221 wrote:2nd one. Get rid of the red background and make the text beneath white.